April 1, 2023

JRK

Effortlessly capturing the sights and sounds of the Caribbean island life, JRK is a tropical hotspot that combines modern interior with the heart & soul of traditional Caribbean culinary. Decorated with vibrant colours, creative carpentry, and artistic features, this cool/modern food concept is the new hotspot in Dubai. Offering a different experience throughout the fast-food industry, you can join us for a casual light lunch or a cheeky takeway. Emphasising variety and balance achieved through intricate colour selection, the JRK cooking technique and flavours blends time-honored cuisine with innovative presentation.

Task

Concept Development and Presentation

  • Strategy

    Branding & Marketing Strategy

  • Design

    Branding, Concept Presentation

  • Client

    Vault Investment

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